MICHELOB ULTRA OPEN AT KINGSMILL EARNS TOP RECOGNITION FROM LPGA TOUR
Players Vote “Fifth Major” as “Best Overall Event” on Tour

ST. LOUIS (Dec. 14, 2007) – LPGA Tour commissioner Carolyn Bivens announced the inaugural (2007) “LPGA Tournament Best Practice Awards,” voted by the LPGA Tour members, earlier this week at the LPGA Tournament Owner’s Association (TOA) meetings in Phoenix, Ariz.

The Michelob ULTRA Open won four of the 10 award categories in the player poll, including the top honor of “Best Overall Event on Tour,” along with “Best Caddie Hospitality,” “Best Family Hospitality” and “Best Party.”

“Being chosen by the players as ‘Best Overall Event’ means a lot to this tournament,” said Wayne Nooe, Michelob ULTRA Open Tournament Director. “We recently announced our sponsorship renewal and we look forward to building upon the success of our first five years and hopefully capturing a few more categories next year. We continue to learn and grow with each tournament and would like to thank all that were involved in making this recognition possible.”

In addition, the LPGA TOA and a panel of sales and marketing experts recognized the Michelob ULTRA Open with its annual “Gold Driver” awards with four gold awards in the categories of sponsorship brochure, Web site, pairings guide and interactive marketing; and two bronze awards for radio spot and the overall design of the 18th green.

“We’re very proud to be recognized by the LPGA Tour players,” said Tony Ponturo, vice president, Global Media and Sports Marketing, Anheuser-Busch, Inc. “This is quite an achievement for our tournament staff and an honor for Anheuser-Busch and the Michelob ULTRA brand. We look forward to another successful and competitive tournament next spring.”

The 2008 Michelob ULTRA Open is scheduled for May 5-11, with tournament play set for May 8-11. The Michelob ULTRA Open offers one of the richest prize purses on the LPGA Tour, with a $2.2 million purse and a $330,000 champion prize. The event also serves as an automatic qualifier into the season-ending ADT Championship.The 2008 Michelob ULTRA Open at Kingsmill marks the tournament’s sixth year on the LPGA Tour schedule and Kingsmill’s 28th year as host to a professional golf tournament.

Based in St. Louis, Anheuser‑Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser‑Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser‑Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser‑busch.com.

For information regarding tickets or sponsorship of the 2008 Michelob ULTRA Open at Kingsmill, contact the tournament office at (757) 253-3985 or visit www.michelobultraopen.com.

<< BACK

MICHELOB ULTRA OPEN AT KINGSMILL EARNS TOP RECOGNITION FROM LPGA TOURPlayers Vote “Fifth Major” as “Best Overall Event” on Tour

MICHELOB ULTRA OPEN AT KINGSMILL EARNS TOP RECOGNITION FROM LPGA TOURPlayers Vote “Fifth Major” as “Best Overall Event” on Tour

MICHELOB ULTRA OPEN AT KINGSMILL EARNS TOP RECOGNITION FROM LPGA TOUR
Players Vote “Fifth Major” as “Best Overall Event” on Tour

MICHELOB ULTRA OPEN AT KINGSMILL EARNS TOP RECOGNITION FROM LPGA TOUR
Players Vote “Fifth Major” as “Best Overall Event” on Tour